"The book publishing industry is undergoing a major transformation, and book publishing executives at every level are constantly facing new roles and responsibilities. Everyone is trying to figure out how to create new revenue opportunities and take advantage of evolving publishing technologies, from repurposing content in multiple media to implementing successful multi-channel marketing and reaching readers through nontraditional means," says Noelle Skodzinski, BookTech Magazine's editor in chief. "The 2006 BookTech Conference & Expo has been designed to give book publishing executives practical solutions they can apply today to their businesses in all of these new areas."

Because of the significant changes the industry has gone through, the Book Tech Conference itself has evolved, introducing a brand-new Book Business track, focusing on publishing management, and an entire track centered on Marketing and Distribution. The program content on production and workflow that has earned the conference its reputation for excellence will continue to feature leading experts from book publishing companies.

Branded "Managing the Evolution," the conference, scheduled for March 20-22 in New York City, reaches out to book publishing executives who are taking on many new job responsibilities in their positions. The conference's marketing campaign shows executives wearing a dozen name badges bearing different titles and functions, such as publisher, revenue generator, asset manager, online strategist and content integrator.

Top executives from the industry's leading publishing organizations head the roster of speakers, including:
* Deborah Allen, Publisher, Black Dome Press
* David Borgenicht, President and Publisher, Quirk Books
* Sue Cole, Director of Book Production, Disney Publishing Worldwide
* Tad Crawford, President, Allworth Press
* Jeff Gomez, Director of Internet marketing, Holtzbrinck Publishing
* Alex Humphreys, Director of Online Engineering at Oxford University Press
* John Morse, President and Publisher, Merriam-Webster Inc.
* Niko Pfund, Vice President and Publisher, Academic, Professional and Medical division, Oxford University Press
* Seth Radwell, President, e-Scholastic
* Patti Ward, Director of Product Management, Publishing Solutions Group, Wolters Kluwer Health
* Jabin White, Executive Director, Electronic Production, Elsevier Health Sciences Division

Publishing executives may register now to guarantee availability and to take advantage of special early registration discount pricing. Professionals who register by January 27, 2006, receive free admission to the exhibit hall featuring the latest publishing technology, solutions and products and keynote address. Discounted conference registrations of $550 per person, a savings of $100 off the normal registration fee, or $50 off the one-day pass are also available.

For complete registration, conference and exhibit information, go to http://www.BookTechExpo.com or call (888) 627-2630. The BookTech Conference and Expo 2006 is produced and hosted by BookTech Magazine and PrintMedia, and supported by industry organizations such as Bookbinders' Guild of New York, Bookbuilders of Boston and Evangelical Christian Publishers Association.