FOR IMMEDIATE RELEASE
Press Contact: Suzanne DeFruscio
215-238-5369 or sdefruscio@napco.com
For the first time in its 82-year history, Dealerscope, the number one business and strategy magazine in the consumer technology industry, will publish a 13th issue in September devoted entirely to the strategy of selling accessories.
In this era, when high tech products all too quickly become commoditized, the need for retailers to learn the strategies of add-on accessory sales and for consumers to understand their importance in not only extending the life of a product, but also enhancing its performance, has never been greater.
Dealerscope's all-accessories bonus issue will focus on news and product information on the hottest accessory categories, such as antennas, batteries, blank media, cables/wires, camera accessories, flash memory cards/drives, furniture, headphone/earbuds, mounting products, PC accessories, power accessories, storage and warranties.
Features and departments for the accessory issue will include selling and display tips, a roundtable discussion from the leaders in the accessory market, profit-making tips for the retailer's bottom line, hot new products consumers must have and much more.
In addition, to help the consumer audience understand the need to purchase and the benefits of owning accessories, the Consumer Technology Publishing Group (CTPG) will also devote a special section to accessories, complete with its own cover, in E-Gear's Annual Total Gear Buying Guide issue, which also hits newsstands this September.
Eric Schwartz, Dealerscope's publisher, is very excited about the bonus issue. "Most CE products require an accessory for optimal performance, therefore, the accessories market continues to grow. Dealerscope's accessory issue will offer strategies to help retailers explain and sell accessories to their customers."
Dealerscope is published by the Consumer Technology Publishing Group, a division of North American Publishing Company that also publishes the CE industry magazines: CustomRetailer, E-Gear and Picture Business.