Philadelphia, PA- (May 21, 2001) The Who's Mailing What! Archive, the world's largest library of direct mail, announced today the launch of its new web site whosmailingwhat.com. The Archive Online offers users FREE access to its powerful database of over 115,000 consumer and business mailings. The new venture builds on the Archive's record of providing customized direct mail analysis and samples to marketing, advertising and publishing professionals since 1984.

"We are excited about this new venue to offer our service to the direct marketing community," says Paul Bobnak, Archive Director. "Today's competitive marketplace demands need-to-know information and quick response. Now, with just a few keystrokes, marketers can find out what's in the mail."

When marketing and advertising professionals log on to whosmailingwhat.com, they can:

* Study the offers and creative approaches their competition is mailing, in more than 180 business and consumer categories.

* Discover when their competition mails.

* Learn the techniques and trends used by companies in all categories.

* Sign up to receive notification of when thousands of new mailings are added each month.

* Search direct mail information by mailing category, mail date and mailer name, as well as by use of four-color printing, personalization, premium, and more.

* Save search criteria in a password-protected account, for easy access to the data most often needed for current and ongoing projects.

* Get this vital information 24/7.

Site registrants can purchase copies of any of the mailings listed in the online database by submitting their search results to the Archive. An Archive Specialist then follows up the request with complete ordering information, including mock-up pricing and various delivery options, including fax and overnight delivery.

"Direct mail is a secret medium," Bobnak says. "A company can drop a 50,000-piece test in a few select markets, and its competition is none the wiser. Now, savvy marketing and advertising professionals can not only find out some basic data on what their competition is up to but order copies of those campaigns to study the offer and creative techniques used."

The site will go live on May 22, 2001, just in time for the opening of the industry trade show DMD Marketing Conferences-New York. Who's Mailing What! Archive staff will offer attendees guided tours of the site as well as the opportunity to be the first registrants for this new, free service.

For more information, call Paul Bobnak at (215) 238-5225 or visit whosmailingwhat.com.