Kroll Direct Marketing Introduces Brand New NAPCO E-mail List

For further information, contact:
Mike Elbrecht, 609/275-2900, ex. 108
melbrecht@krolldirect.com

Plainsboro, NJ. Kroll Direct Marketing is pleased to offer the subscribers to the various titles and e-newsletters of the North American Publishing Company (NAPCO). The E-mail Address Executive Masterfile consists of over 60,000 merged and unduplicated senior-level executives and managers primarily in the direct marketing, printing, production and telecommunication industries. The file is selectable by job function, industry and geography.

NAPCO's controlled circulation publications have been a vital part in the coverage of several industries for 45 years. Its widely read titles such as Target Marketing, Catalog Success, Printing Impressions, Dealerscope and Promotional Marketing have won numerous journalism awards. More recently, NAPCO has begun sending free weekly newsletters via e-mail to subscribers who have requested them.

"We have been planning to bring this list to the direct marketing community for a while", says Leland Kroll, president of Kroll Direct Marketing. "Since the postal files of NAPCO that we manage have performed so well over the years, we feel it's just a natural extension to offer this e-mail file as well."

Kroll Direct Marketing manages several domestic and international e-mail files in addition to its lengthy roster of postal lists. Most recently Kroll Direct was awarded management of MAP Marketing consumer e-mail addresses, and Visual Horizons b-to-b e-mail addresses.

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