Philadelphia, PA (December 16, 2003) - North American Publishing Company, a Philadelphia-based publisher that offers more than 15 informational print, digital and Internet products, and leading trade expositions, annouces the debut of LINK IT!, a new online contextual advertising program.

LINK IT! offers companies mentioned in articles from NAPCO's trade publications an opportunity to reach qualified prospects who are reading about and researching products and services online. The names of companies, products or services are linked directly to a targeted page on a company's Web site. The names of key contacts or personnel are linked to an e-mail address to send immediate correspondence about the product or service highlighted in the article.

"Companies that advertise with us in our magazines or online won't find this type of advertising program anywhere," says Rob Yoegel, VP Online Services. "It's unique and extremely affordable."

An annual LINK IT! program costs $250 per word or $1,000 for five words.

A demo of LINK IT! is available, by clicking here.

For more information, call (215) 238-5344.