- The Promotional Marketing Group Establishes a New Industry Standard of Advertiser Accountability, While Providing Unprecedented Value to Thousands of Distributor Salespeople -

Philadelphia, PA (November 21, 2003) - Promotional Marketing magazine, the only BPA audited industry publication edited exclusively for distributor sales professionals, applied for a BPA audit of its PMDM.com distributor user membership in September 2003. PMDM, a free online product search and marketing platform, has 8,500 distributor users and projects 10,000 by year-end 2003. (*1)

According to Promotional Marketing's 2003 Readership Study, Promotional Marketing is the industry's leading publication for distributor sales professionals. The study demonstrates that distributors rely on Promotional Marketing first for new product information and as a source for suppliers. Promotional Marketing magazine's 20,300 subscribers are distributor sales professionals. (*2) These professionals represent the companies that belong to industry associations and other groups, along with distributors that operate independently.

"The Promotional Marketing Group offers a variety of resources designed to help distributors and suppliers increase sales, while providing actual usage reports and accountability to our advertisers. The distributor user base of Promotional Marketing's free products and services is increasing, while the paid subscription base of other industry service providers continues to decline," says Publisher Matt Barnes.

As a result, Promotional Marketing generates more qualified distributor sales leads than any other industry publication. Plus, Promotional Marketing is the only industry magazine that guarantees that each distributor sales lead is an exclusive request for a specific supplier. No leads are shared with any other advertiser or supplier.

In addition, each month, Promotional Marketing delivers a PMDM Advisory to suppliers, which includes all sales lead data and a specific report of the distributor activity on PMDM. The PMDM Advisory enables suppliers to gain marketing intelligence to improve their competitive position and to fine tune their marketing efforts.

In the first six months of 2003, Promotional Marketing's ad pages grew by 15.85%, surpassing the competition whose ad pages collectively decreased by an average of 7.6%. In addition, Promotional Marketing leads the industry with 246 display advertisers and 330 total advertisers. (*3)

To obtain a copy of Promotional Marketing's 2003 readership study or to get your catalog included on PMDM, please call Matthew Barnes at (215) 238-5354 or contact your Promotional Marketing representative today.

* 1 (Source: Publisher's Own Data)

* 2 (Source: BPA Statement, June 2003)

* 3 (Source: TNS Media Intelligence/CMR August 2003; STARR Reader Service Report, August 2003)

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