Upcoming Webinars:

Trans Meets Promo… Driving Business Results (Aug 27, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speakers: Jim Hamilton, Director, On Demand Service, InfoTrends; Bryan Yeager, Senior Research Analyst, InfoTrends; Matt Swain, Senior Research Analyst, TransPromo Service, InfoTrends

 
Publishing Business Virtual Conference & Expo: Digital Content Day @ Your Desk (Oct 29, 2009)

• Time: 10:00 a.m. ET - 5:30 p.m. ET
 
Right-sourcing - The Best Strategy in a Challenging Economy (Sep 17, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
 
Using Mobile for E-mail Campaigns: A Primer - Using Mobile for E-mail Campaigns: A Primer (Sep 10, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speakers: Blaine Mathieu, CMO, Lyris Inc.
 
Lead Fulfillment That Gets Results (Sep 1, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; 30 minutes
 
Good Data is Good Business! Five Crucial Steps to Successful Data Integration (Aug 26, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; On hour
• Speakers: Simon Rodrigue, AVP of eCommerce, Sears Canada; Tim Holody, COO, Seta Corp.
 

Archived Webinars:

Sales Training: Making the Needed Updates (Jul 7, 2009)

• Duration: One hour
• Speaker(s): Bob George, Principal, Impact Consulting Services;
 
Going Green at Retail (Apr 21, 2009)

• Duration: One hour
• Speaker(s): Steve Freeman, Vendor Resource Manager, Room & Board
 
Legal Issues and Retail: Understanding the FMLA Rules (Mar 10, 2009)

• Time/Duration: 2 p.m. ET/11 a.m. PT; One hour
• Speaker(s): Mark Sampson, Attorney, Womble Carlyle Sandridge & Rice
 
2009 Industry Forecast and Expectations: The State of the Furniture Business (Dec 2, 2008)

• Duration: One hour
• Speaker(s): Bob George, President, Impact Consulting Group; Janice Chamberlain, Research Editor, Home Furnishings Business
 
The Connected Home: Wiring Into Profit (Oct 28, 2008)

• Duration: One hour
• Speaker(s): Michael Timar, Director of Product Management, Panasonic Communications Solutions; Bill Shafer, Corporate Trainer, Linksys, a Division of Cisco Systems, Inc.; David Wexler, Owner, The Little Guys

 
Store Operations: Improve Logistics to Improve Profit (Oct 14, 2008)

• Duration: One hour
• Speaker(s): John McCloskey, President, Profitability Consulting
 
It's a Hard Knock Life: The Perils of Design Knockoffs (Jul 22, 2008)

• Duration: One hour
• Speaker(s): Jack Hicks, Patent Attorney, Womble Carlyle Sandridge & Rice
 
Marketing Mania (Apr 1, 2008)

• Duration: One hour
• Speaker(s): Jack Kreber, Co-owner & President, Kreber; Victor Vaughn, Account Executive, Kreber; Martin Roberts, President, Grid2
 
The Digital TV Transition: What You Need to Know NOW About the TV Converter Box Coupon Program (Mar 6, 2008)

• Duration: One hour
• Speaker(s): Jeannette Howe, Executive Director, Specialty Electronics Nationwide; Tom Drake, President, NARDA; Marc Pearl, Executive Director, CERC; Anita Wallgren, Program Director, TV Converter Box Coupon Program, NTIA; Bjorn Dybdahl, President, Bjorn’s Audio Video; Charlie Bock, President, Stereo Barn

 
Web 2.0: Taking Your Retail Site To The Next Level (Nov 13, 2007)

• Duration: One hour
• Speaker(s): Brian Dean, Senior VP of Strategy and Marketing, Escalate Retail; Jerry Chapman, President, Solid Signal; Jed Alpert, Vice President of Marketing, WebCollage; Jim O’Neil, Divisional Merchandise Manager, Electronics Expo

 
Jump into 1-to-1 Marketing… the Easy Way (Jul 14, 2009)

• Duration: One hour
• Speaker(s): Andrew Hrywnak, President, Print Three Franchising Corporation; Mike Sokoloff, Director of Sales and Marketing, TruColor Online; Steve Bolduc, President, Aboriginal Printing Corporation

 
Ready for the Lacey Act? (Jun 30, 2009)

• Duration: 90 minutes
• Speaker(s): Andrea Johnson, Director of Forest Campaigns, Environmental Investigation Agency (EIA); Elinor Colbourn, Senior Trial Attorney, U.S. Department of Justice; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corp.

 
Super-Efficient In-Plants: Stimulate Your Print Center (Jun 18, 2009)

• Duration: One hour
• Speaker(s): Phil Larson, Assistant Vice President, Director, ISD Enterprise Operations, American Fidelity; Bryan Yeager, Senior Analyst, InfoTrends

 
Pushing Custom Communications to the Limit (Jun 9, 2009)

• Duration: One hour
• Speaker(s): Ross Seeley, President, Alden Print Management, Inc.; Chris Watson, Managing Director, CM2 Solutions Inc.

 
Unlocking the Secrets to More Revenues with Sales-Generating Cross Media Marketing and Variable Data Printing (May 18, 2009)

• Duration: One hour
• Speaker(s): Jeff Parr, Director, ArborOakland Group; Cathy Taggart, Print Services Manager, Compassion International; Jason Ellis, Vice President, Business Development, Accu-Print

 
ACUP: The Webinar (Apr 29, 2009)

• Duration: 90 minutes
• Speaker(s): Richard Griffin, President, ACUP, and Director of Printing, Central Piedmont Community College; Dwayne Magee, Director, Messiah College Press; Lisa Hoover, Director of Administrative Services, Bucknell University; Rick Wise, Director of Printing Services, University of Missouri-Columbia; Tom Tozier, Director of Imaging Services, University of Colorado; Jennifer Bowers, Director of Printing, Mailing and Postal Services, Florida State University

 
It’s NOT the Lowest Price! It’s Value Delivered that Drives Business (Apr 28, 2009)

• Duration: One hour

 
Increasing Your Print ROI with Fast & Affordable Digital Color (Apr 16, 2009)

• Duration: One hour
• Speaker(s): Tina Langton, Supervisor of Computer Processing, Red Rose Mailing Services, Inc.; Bob Rymarchuk, Owner, UBR Services; Casey Williams, Sales Representative, DataImage

 
Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between (Apr 2, 2009)

• Duration: One hour

 
Participating in the Lucrative Marketing Value Chain with Digital Print (Mar 24, 2009)

• Duration: One hour

 
The Perfect Storm - It's Time for Digital Printing (Feb 24, 2009)

• Duration: One hour
• Speaker(s): Rodney Key, Founder/CEO, R and R Images; Jim Hamilton, Director, On Demand Service, InfoTrends

 
Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns (Dec 9, 2008)

• Duration: One hour
• Speaker(s): Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual

 
THRIVE! in a Difficult Economy (Nov 11, 2008)

• Duration: One hour
• Speaker(s): John Zucco, President, Color Portraits; Eric Danner, President and Co-Owner, Mail Print

 
The Role of Packaging in the Anticounterfeit Market (Nov 6, 2008)

• Duration: One hour
• Speaker(s): Bud Gray, VP of Security Programs, Commercial Development, Sekuworks

 
Transpromo – More Than a Pretty Statement: Using transpromo to deliver business results (Oct 21, 2008)

• Duration: One hour
• Speaker(s): Don McKenzie, President and CEO, Direct Group

 
Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program (Oct 7, 2008)

• Duration: One hour
• Speaker(s): Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House; Isabelle Silverman, Attorney, Environmental Defense Fund; Allison E. Furbish, Media Relations Manager, King Arthur Flour

 
Behind the Logos: Environmental Certifications and the Printing Process (Aug 12, 2008)

• Duration: One hour
• Speaker(s): Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports

 
Digital Color Printing: The Pathway to Profitability (Jul 16, 2008)

• Duration: One hour
• Speaker(s): Frank Defino, Jr., Vice President/Partner, Tukaiz; Rob Seaver, VP Business Development, TAG Marketing & Recruiting

 
All About: Sustainability Webinar Series - Manage Your List the Green Way (Jul 10, 2008)

• Duration: One hour
• Speaker(s): Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian

 
Lead Scoring for B-to-B Marketers (Aug 20, 2009)

• Duration: One hour
• Speaker(s): Adam Needles, Director, Field Marketing, Silverpop
 
Increase Your Mailing Efficiency and Reduce Your Costs – the Intelligent Mail® Update (Aug 18, 2009)

• Duration: One hour
• Speaker(s): Charley Howard, Vice President, Postal Affairs, Harte-Hanks; Dave Lewis, Director of Strategic Planning, trackmymail.com
 
Get Customer-Centric With Segmentation - Using data across your organization for better customer ROI (Aug 6, 2009)

• Duration: One hour
• Speaker(s): Greg Bright, Director, Data Management, The Arizona Republic; Dan Marks, Chief Marketing Officer, First Tennessee Bank; Mike Mancini, Vice President of Data Product Management, Nielsen Claritas
 
On-Demand Publishing: The Bottom Line - Solve challenges of conventional book publishing and directly impact revenue (Jul 30, 2009)

• Duration: One hour
• Speaker(s): John Lacagnina, President & CEO, ColorCentric Corporation; Steve Pratt, Director of Technology, Integrated Book Technology
 
Set Your E-mail Results on Fire - Your guide to virtually free best practices that improve program performance immediately and over the long haul (Jul 23, 2009)

• Duration: One hour
• Speaker(s): Loren McDonald, Vice President of Industry Relations, Silverpop
 
Ready for the Lacey Act? (Jun 30, 2009)

• Duration: 90 minutes
• Speaker(s): Andrea Johnson, Director of Forest Campaigns, Environmental Investigation Agency (EIA); Elinor Colbourn, Senior Trial Attorney, U.S. Department of Justice; Rick Merdan, Marketing Strategy Manager - Environmental, NewPage Corp.
 
25 Secrets to Help Your Creative Teams Thrive! (Jun 23, 2009)

• Duration: One hour
• Speaker(s): William Fridrich, Wm. Fridrich Design; Robert Lerose, Lerose Copywriting
 
Raising Awareness — and Money! — with Mobile (Jun 10, 2009)

• Duration: One hour
• Speaker(s): Michael Becker, VP Mobile Strategies, iLoop Mobile, Inc.; Jeannette Kocsis, VP Digital Strategy and Media, Harte-Hanks, Inc.
 
Turbocharge Your Online Lead Efforts (Jun 9, 2009)

• Speaker(s): Gerry Brown, Associate Analyst, Bloor Research; Jeff Liebl, VP of Marketing & Business Development, eBureau
 
All About eCommerce Virtual Conference & Expo (Jun 4, 2009)

• Time/Duration: Now On-Demand; Available until September 8, 2009
 
Optimizing Online and Offline Marketing with Data Visualization (May 21, 2009)

• Duration: One hour
• Speaker(s): Pawan K Divakarla, Process Manager, Progressive Insurance; Niels Hoven, Marketing Analyst, Tableau Software
 
Unlocking the Secrets to More Revenues with Sales-Generating Cross Media Marketing and Variable Data Printing (May 18, 2009)

• Duration: One hour
 
Cut Fulfillment Program Costs and Lift ROI (May 13, 2009)

• Duration: 30 minutes
• Speaker(s): Kate Dunn, President, Digital Innovations Group
 
The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail (Apr 30, 2009)

• Speaker(s): Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 
Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between (Apr 2, 2009)

• Duration: One hour
 
Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for today’s marketplace (Mar 12, 2009)

• Duration: One hour
• Speaker(s): Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 
Understanding Catalog Consumers in the Emerging Green Movement (Feb 19, 2009)

• Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
• Speaker(s): John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER
 
18 Ways to Boost Your SEM Performance in a Down Economy (Jan 13, 2009)

• Duration: One hour
• Speaker(s): Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing
 
Google Book Search: How to Promote All of Your Books on Google - for Free (Dec 16, 2008)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speaker(s): Roland Lange, Strategic Partner Development, Google, Inc.
 
Digital Catalogs: Expand your audience while slashing your costs (Dec 11, 2008)

• Duration: One hour
• Speaker(s): John Cortez, eCommerce Manager, Shaklee; Troy White, Director of Product Marketing and Sales, National Council on Economic Education
 
How Search-Satisfied Is Your Audience? (Dec 11, 2008)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speaker(s): Diane Burley, Industry Specialist, Nstein
 
Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns (Dec 9, 2008)

• Duration: One hour
• Speaker(s): Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
 
Digital Magazines - Readership and Revenue Opportunities with an Emerging Product (Nov 18, 2008)

• Duration: One hour
• Speaker(s): Allan Brown, Graduate Prospects; Anne Drobish, NewBay Media
 
Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies (Oct 23, 2008)

• Duration: One hour
• Speaker(s): Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure
 
Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program (Oct 7, 2008)

• Duration: One hour
• Speaker(s): Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House
 
60 Minutes to Accelerate Holiday Sales – Top tips for leveraging Q408 e-mail campaigns (Sep 30, 2008)

• Duration: One hour
• Speaker(s): Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner
 
The Coordinated Sell – Redefined for 2009 & Beyond (Sep 11, 2008)

• Duration: One hour
• Speaker(s): Stephen R. Lett, President, Lett Direct, Inc.; Rob O'Connor, Vice President, Creative Irish Gifts
 
Leveraging the Kindle - How to maximize the Kindle’s benefits to your readers and your business (Aug 21, 2008)

• Duration: One hour
• Speaker(s): Joe Wikert, Vice President and Executive Publisher, John Wiley & Sons
 
Behind the Logos: Environmental Certifications and the Printing Process (Aug 12, 2008)

• Duration: One hour
• Speaker(s): Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports
 
Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again (Aug 5, 2008)

• Duration: One hour
• Speaker(s): Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
 
Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites (Jul 24, 2008)

• Duration: One hour
• Speaker(s): Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America
 
The Secrets of SaaS Success – How Software as a Service Can Work For You (Jul 17, 2008)

• Duration: One hour
• Speaker(s): Jay Shaffer, VP, Sales & Marketing, PowerReviews, Inc.; Eric Ewe, E-Commerce Manager, Lostgolfballs.com
 
How to Make More Money With Your Repurposed Content (Jul 15, 2008)

• Duration: One hour
• Speaker(s): Jonathan Meyers, Director of International Operations, Forbes.com; Syndia Torres, Director, Incisive Media (formerly ALM)
 
All About: Sustainability Webinar Series - Manage Your List the Green Way (Jul 10, 2008)

• Duration: One hour
• Speaker(s): Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian
 
Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities (Jun 26, 2008)

• Duration: One hour
• Speaker(s): Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software
 
10 Tips for Using Digital Book Technologies to Drive Sales and Create New Consumer Experiences (Jun 19, 2008)

• Duration: One hour
• Speaker(s): Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.
 
Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment (Jun 3, 2008)

• Duration: One hour
• Speaker(s): Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization
 
Recoup Lost Profits with Effective E-Newsletters (May 21, 2008)

• Duration: One hour
• Speaker(s): Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner
 
Choosing and Using Fundraising Software: Tips and tricks to demystify the process (May 15, 2008)

• Duration: One hour
• Speaker(s): Dan Germain, Senior Executive, Strategic Business Development, Advanced Solutions International, Inc.; Gary Green, VP for Technology, National Kidney Foundation; David Drinnon, Pastor of Technology, Second Baptist Church
 
Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation (May 13, 2008)

• Duration: One hour
• Speaker(s): Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau
 
Digital Strategies: Getting the Most Bang for Your Buck (Apr 29, 2008)

• Duration: One hour
• Speaker(s): Laura Dawson, Independent Consultant
 
Design that Clicks: Crafting E-mails that Encourage Greater Response (Mar 11, 2008)

• Duration: One hour
• Speaker(s): Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner
 
Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results (Feb 21, 2008)

• Duration: One hour
• Speaker(s): Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society
 
Developing a Digital Distribution Strategy (Feb 12, 2008)

• Duration: One hour
• Speaker(s): Andrew Brenneman, Manager, Digital Media Group, University of Chicago Press, Books Division
 
What Every Publisher Needs to Know About Content Management (Dec 5, 2007)

• Duration: One hour
• Speaker(s): Bill Trippe, Senior Analyst, Gilbane Group; Jabin White, Vice President for Product Development, Silverchair Inc.
 
Your Brand and Search: Opportunities & Pitfalls (Oct 4, 2007)

• Duration: One hour
• Speaker(s): Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec
 
E-mail Communications for the Web 2.0 World (Aug 22, 2007)

• Duration: One hour
• Speaker(s): Luc Vezina, VP, Marketing and Product Management, GOT Corporation; Bill Baird, President, Baird Direct Marketing; Vicki Gardner, Director of Information Technology, SpecComm International
 
Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand (Jul 11, 2007)

• Duration: One hour
• Speaker(s): Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME
 
Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs (May 10, 2007)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing
 
Direct Marketing’s Biggest Hurdles: Are you Getting Over Them? (Feb 28, 2007)

• Duration: One hour
• Speaker(s): Russell Kern, CEO & founder, The Kern Organization
 
E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI (Feb 22, 2007)

• Duration: One hour
• Speaker(s): Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.
 
Expand Your Brand: Webinars for Publishers (Oct 19, 2006)

• Duration: One hour
 
34 Market-Tested Ideas to Lift Sagging Direct Mail Performance (Sep 28, 2006)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and founder, The Kern Organization
 
25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200% (Jun 8, 2006)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and Founder, The Kern Organization