alphabroder North End Brand
Our partners at alphabroder unveiled their new North End collection of technical outerwear in August 2019 that required a video series that would reflect the idea of combining style, innovation, and technology. The three main features of the line all have their own unique traits that required unique video challenges – including macro cinematography. To capture rain resistance and fluid motion in windy conditions we used two cameras: A Phantom Miro M320S for ultra-slow motion and a RED Epic Dragon. In order to stay on-brand a clean, sleek and modern color palette was designed to offset glowing, dynamic motion graphics and fast-paced editing to reflect the on-the-go lifestyle of the North End target audience.