International Paper

International Paper needed a video for one of their key product lines. Since their Williamsburg Opaque Offset paper is typically referred to as a “workhorse” product, we took off on that idea almost literally. With a rugged History Channel-esque voiceover, dusty & sepia-hued scenes of ranchers and cattle, the double exposure special effects highlight the idiosyncratic theme in a compressed amount of time. The challenge here was to make paper exciting.