COVID-19 Promotional Products Industry Recovery Research (Volume 1, Number 2)

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The COVID-19 pandemic has caused an economic crisis that is unprecedented in scale and nature. This is the second report in a series NAPCO Research & Promo Marketing created to track the impact of the COVID-19 crisis on the promotional products industry, how promotional products businesses are responding, and how they can effectively navigate the crisis to the recovery on the other side.

The COVID-19 pandemic has caused an economic crisis that is unprecedented in scale and nature. According to the second report of a new research program initiated by NAPCO Research (NAPCO is the parent company of Promo Marketing), the contraction of the promotional products industry is beginning to moderate. More companies now indicate that activity is picking up compared to the first report, and many businesses report taking aggressive action to protect themselves and their employees from the effects of the economic downturn.

Download this report to find out:

  • How the COVID-19 pandemic has impacted the promotional products industry
  • Actions promotional products businesses are taking to weather the economic crisis
  • Economic outlook for the promotional products industry
  • Economic outlook for the US economy