Video Services

NAPCO Video supports business development and creates brand loyalists through original video that inspires, provokes and excites. Our end-to-end digital video production services offer a sophisticated technological blend of creativity and insight that will help you enhance your company’s dialogue with the marketplace.

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Clients: Delta Apparel, colordyne, alphabroder, mitsubishi, christiana hospital, international paper, westinghouse, canon, mrs. g’s appliances, highcon, charles river, digipower, inkjet summit, next level apparel, orr group, prime line, coros, memjet, mbo america

We embed ourselves in the brand DNA of our clients. These are just a few samples of the wide range of exciting projects and partnerships we have created over the past several months. We wish we could update this video every week with every picture lock we complete.

Director/Head of Production: John P. Gelety
Associate Producer: Ryan Hallas
Directors of Photography: Mitch Martinez, Rick Cook, Peter Normandia, John P. Gelety, Ryan Hallas
Animators: Mitch Wishart, Alan Smith, Vikas Tiwari, Mariusz Mac
Editor: Ryan Hallas

Watch List

Komori Lithrone GX40P

Clients: Komori America

Komori America requested a clean, modern overview of their new GX840P – 18,000 sph straight or perfecting 8-color press installed inside their Graphic Technology Center outside of Chicago. Using a narrative from their product manager our goal was to make this Japanese engineered press shine almost like it was inside a Mercedes showroom with sparkling light flares to contrast the stark white chassis and copper and chrome hued mechanical parts.

Director/Editor: John P. Gelety
Associate Producer: Ryan Hallas
Director of Photography: Rick Cook

alphabroder North End Brand

Clients: alphabroder

Our partners at alphabroder unveiled their new North End collection of technical outerwear in August 2019 that required a video series that would reflect the idea of combining style, innovation, and technology. The three main features of the line all have their own unique traits that required unique video challenges – including macro cinematography. To capture rain resistance and fluid motion in windy conditions we used two cameras: A Phantom Miro M320S for ultra-slow motion and a RED Epic Dragon. In order to stay on-brand a clean, sleek and modern color palette was designed to offset glowing, dynamic motion graphics and fast-paced editing to reflect the on-the-go lifestyle of the North End target audience.

Director/Editor: John P. Gelety
Producers: John P. Gelety, Tricia Lyster, Julie Donato
Associate Producer: Ryan Hallas
Director of Photography/Phantom Miro: Mitch Martinez
Camera Op/RED Epic Dragon: William DeJessa
G&E Swing: Andrew Baer
Motion Graphics: Vikas Tiwari

Next Level

Clients: Next Level Apparel

This is a simple overall lifestyle video shot in Hollywood Hills for our first video campaign with Next Level Apparel. Shot over the course of one day, we then shot a 10+ video series of individual setups in a neutral room of this cool little bungalow that allowed us to feature greater apparel detail on each model.

Director: John P. Gelety
Producers: John P. Gelety, Meghan DeFrancesco
Associate Producer: Ryan Hallas
Director of Photography: Mitch Martinez
AC: Alana Torres
G&E Swings: Quynh Le
Editor: Hunter Siede

Colordyne 3600 Retrofit CGI

Clients: Colordyne, Memjet

Colordyne needed a photoreal representation of complex print head mechanical design and function. We decided on a look that is set apart from other CGI videos in the printing industry by using simple shading that looked modern with a subtle artistic edge. This highlighted the complex mechanics while keeping a realistic texture during the exploded views.

Producer/Director: John P. Gelety
Associate Producer: Ryan Hallas
Animators: Mitch Wishart, Alan Smith
Voiceover: Jerry Pelletier

Sizzle Reel

Orr Group Corporate

Clients: Orr group

Based out of Manhattan and Washington D.C., Orr Group approached us to create a series of videos that focused on key areas of their business. Because they support nonprofits it was important to create a video strategy that focused on their core strengths of strategy, leadership, fundraising, campaigns, and events. This video, The Power of the Team, is one of 7.

Director: John P. Gelety
Producers: John P. Gelety, Chris Lyons
Director of Photography: Rick Cook
Art Director: Geoff Ledet
Motion Graphics: Ryan Hallas
Editor: John P. Gelety

Delta June 2018

Clients: Delta Apparel

Shot in Miami for our 4^th outing with Atlanta-based Delta Apparel. At this point we have covered most of their key style SKUs. What’s interesting and challenging about these shoots is having to produce and shoot around the catalog photography of our partners at black dot agency – all going on at the same time 30’ away from our set. Once the models were done with stills they would be shuffled over to us in a rapid-fire, coordinated 2-day shoot schedule.

Director: John P. Gelety
Producers: John P. Gelety, Meghan DeFrancesco
Associate Producer: Ryan Hallas
Director of Photography: Mitch Martinez
G&E Swing: Esteban Granados
Editor: Hunter Siede

Notes

And Now It's Virtual Insanity

We used six eyes to reduce anxiety in people who are about to go through a life-changing event. With virtual reality, it takes 360° thinking.

Rock on, Video. You're Everywhere

Investing in video production and a distribution strategy doesn't have to cost you big $$$. But it will cost you if you don't do anything.

Clients

We partner with our clients to create not only trending and powerful video content, but distribution and social strategies for the best ROI. Some of our clients include: