Merchant Gift Card E-Commerce Evaluation

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Consumer demand for gift cards — both physical and digital — is at a record high level, reinforcing the value of having an optimized gift card program. To help retailers get accurate insights into the performance of their gift card programs, NAPCO Research undertook a comprehensive review of the state of merchant gift card e-commerce offerings. This is NAPCO Research’s third annual Merchant Gift Card E-Commerce Evaluation, offering merchants the opportunity to compare results to last year’s to see the progress (or lack thereof) made in e-commerce sales channels, as well as identify areas for potential growth.