Revolutionizing Food Packaging with Inkjet

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Lowering Entry Barriers in Digital Printing for Packaging

Food and beverage producers are among the largest users of labels and packaging. By most estimates, food products account for half of consumer packaging. With that, market demand for digital printing is growing drastically as brand owners seek to meet consumer demands for more variety, expanded product information, and re-imagined containers aligned with changing lifestyles.

To better understand inkjet printing’s influence on the food packaging market, NAPCO Research, a service of NAPCO Media, in partnership with Memjet, surveyed more than 300 printers in the label and packaging segment.

The results of the research include:

  • What consumer demands are driving the use of inkjet printing
  • How inkjet printing creates shelf appeal and more color options
  • Opportunities available to improve efficiency and profitability for brand owners

Download the full report, the third in a three-part series, to better understand the growing benefits of adopting inkjet printing technology for producing packaging.