At NAPCO Research, we partner with our clients to identify their unique business challenges and develop custom research solutions that enable deeply informed decision-making and deliver results. The flowchart below provides a general outline of our approach to custom research engagements.

  • Discovery call to talk through business problem
  • Design research solution to address needs
  • Provide formal proposal documenting research approach and project parameters
  • Follow-up call to review proposal
  • Research team proceeds with program including steps such as:
    • Targeted survey to our 700k+ audience
    • In-depth interviews with industry professionals
    • Focus groups
    • Competitive/technology benchmarking
  • Analyze research data and identify key insights
  • Deliverable options include:
    • Professionally laid out report or white paper
    • Infographic
    • Presentation
    • Webinar
    • Podcast
    • Video
    • Training
  • Distribute research or report to our audience and deliver leads
  • Distribution options include:
    • Email blasts
    • Website placement
    • Articles or Enewsletter placement
    • Social Media
    • Events