Marketing Services

NAPCO Media Marketing Services acts as an extension of your marketing team. We know and understand the markets you serve and will help you influence buying decisions across multiple channels, engage potential clients, and convert prospects into customers. We offer a wide range of services that include video services, custom content creation, custom e-newsletters & magazines, data enhancement, custom research, telemarketing, creative services, search, reprints, and print production services & procurement.

page-down

STEP ONE

Define The Objective

To truly measure a successful marketing campaign, a clear objective needs to be firmly established. What is the challenge that you are facing? What is keeping you up at night?

  • Build brand awareness
  • Reposition your brand
  • Launch a new product or service
  • Generate and nurture leads
  • Support your sales team
  • Build customer loyalty
  • Strengthen your perception as a thought leader

Custom research and market intelligence can be important tools in helping you make those all-important go-to-market decisions. Whether you want to create Benchmark Studies, Brand Perception Studies, Buying Trend Information or a Needs Analysis, NAPCO Media Marketing Services can provide a turnkey solution that gives you the important market data needed to make the right decision.

STEP TWO

Identify the Target Audience

The days of “Spray & Pray” are over. Sending everything to everybody just isn’t marketing smart. But now, thanks to AIM – NAPCO Media’s “Audience Insight Marketplace” – you can target your ideal audience by industry and title, as well as multiple demographic and behavorial data points to make sure the right people are receiving your important marketing messages.

Take a deep dive into vertical markets … or go broad across multiple markets. The choice is yours!

NAPCO Media is the trusted market leader across:

  • Consumer Technology
  • Marketing
  • Non-Profits
  • Printing & Packaging
  • Promotional Products
  • Publishing
  • Retail

Take advantage of NAPCO Media’s responsive audience. Perfect for email and direct mail promotions as well as web targeting, lead generation, pay-per lead, and more.

STEP THREE

Develop the Plan

With the objective clearly in mind and the target audience identified, let NAPCO Media’s marketing team develop a custom plan focused on providing the right content delivered through the right mix of channels to give you maximum result. Our goal is simply to deliver a plan that best meets YOUR goals.

NAPCO Media offers a wide range of channels that will engage your customers and prospects at price points to fit every budget.

STEP FOUR

Engage and Nurture Your Prospects

To engage your prospects you first need to build awareness … educate them … and move them through your sales funnel as they download a white paper, take a demo and continue the conversation until they become a customer.

Whether a blog post drives someone to your web site, an e-blast offers a white paper and takes your prospect to a landing page, or an infographic is shared on social media … all of these engagement and nurturing devices require content. And it can’t be just any content … it’s got to be GREAT CONTENT!

Let NAPCO Media’s expert editorial team create the quality content your need that will not only position you as a thought leader, but will fill your sales pipeline with qualified leads.

STEP FIVE

Other Services from NAPCO Media

Much of what NAPCO Media offers today is due to responding to our customers’ needs. As you peruse the various services that we offer and don’t find what you’re looking for … let us know. We would welcome hearing about your specific needs and then we’ll do our best to figure out how to step up and help!

Here are some other services you may find helpful.

CONTACT US

We'd love to hear from you.