Audience Insight Marketplace (AIM)
Take AIM to target the right audience with the right message through the right channel!
“Audience Insight Marketplace” or AIM — NAPCO Media’s unified audience database — provides actionable audience intelligence from multiple sources to give you a more holistic view of your ideal prospect. Consolidating demographic, contextual and behavioral audience information, AIM is the starting point in creating a customized marketing plan to maximize your ROI.
- Demographics include contact information, job title, industry, size of company and more.
- Behavioral information shows what actions have been taken, what products they have subscribed to, what events they have attended.
- Contextual data reveals what the person has read in e-newsletters and on the website. It shows what topics are of interest.