August 23, 2016
The smartest, most insightful thought leadership that no one sees does not help you achieve your marketing goals.
NAPCO can design a cross-channel distribution strategy that leverages NAPCO’s publishing and events channels and ensures your thought leadership investment is seen by a targeted audience. We can distribute your thought leadership across custom, e-newsletters, media, events, webinars, featured content and white papers & best practices.
Experienced research expertise is what brings it all together. NAPCO’s Director of Research, Nathan Safran is a former Forrester Research Analyst with deep experience designing custom research solutions that solve a business problem for clients. Most recently, Nathan helped clients with their research needs at his own company, Blue Nile Research, and his research been cited in the Wall Street Journal, Reuters and Fortune Magazine.
Data without expert interpretation is just data. Data with interpretation is insight. NAPCO subject matter experts are highly respected experts embedded in their industries—many for decades—are regular speakers at industry events and have deep networks to draw on.
NAPCO’s engaged audience across all verticals—more than 700 thousand strong and growing—uniquely positions NAPCO to deliver insight. In fact, our audience is so unique and differentiating, many research firms come to us to access our audience when they do research in our industries.
Publishing thought leadership content generates leads, builds your brand, and creates buzz. NAPCO Research will design a thought leadership program that includes an insightful research study and strategic distribution plan via NAPCO’S publishing channels.
Thought leadership can be white labeled with your own branding or co-branded with NAPCO brands. This research can be delivered as a white paper, webinar, explainer/white board video or e-book.
NAPCO Research can design a custom study that draws insights from our highly engaged audiences and will provide you with clarity to enable informed decision making, trend analysis or industry benchmarking. This research can be delivered as a white paper, explainer/white board video, webinar or in-person.
August 1, 2016
NAPCO Research leverages our highly engaged audience, taps into our subject matter experts, and utilizes our in-house research expertise to empower deeply informed decision-making. We partner with our clients to identify their unique business problems and create custom data-centric solutions to help identify solutions. From data-driven research studies that solve a marketing problem or inform decision making, to branded thought leadership our insightful, in-depth research studies will leave you enabled and empowered.
January 2, 2015
Using colorful animated characters, explainer animation videos use of storytelling, vibrant animation and sound effects grab the viewer’s attention and doesn’t let go. Explainer videos are able to go into more depth on a subject and the custom-design look and feel of the video can deliver a strong brand awareness and connection to the audience.
A great way to deliver educational content is through whiteboard animation videos – the process where engaging black & white pictures are drawn on a whiteboard with the “artist” narrating the text as they draw. Highly effective, whiteboard animation videos are a great way to present highlights from a whitepaper, lecture, webinar, ebook or any…
December 8, 2014
Showcase Your Products and Services With a Custom Catalog Custom catalogs are still the best way for product driven brands to showcase their products and services. NAPCO Media’s editorial, art and production teams are highly skilled at producing custom catalogs across product lines and brands. We can assist clients in simply printing their pre-designed catalog…
Talented Art Directors at Your Service Need help creating an HTML online ad? Or how about taking dry-as-dust data and turning it into an Infographic? Is your logo looking outdated? Need to have a new booth design for your next trade show? No matter what your design needs, NAPCO Media’s group of creative and thoughtful…
If it is Print – Take Advantage of NAPCO Media’s Expertise and Buying Power! Connect directly with your audience and differentiate your organization and solutions in the marketplace with a custom print publication. Whether you want to publish a monthly magazine, quarterly digests, or an annual report, NAPCO Media can produce a quality publication at the…
Continue the Conversation with a Custom E-Newsletter Created Just for You! Looking for a content marketing vehicle to communicate with your customers and prospects on a regular basis? NAPCO Media’s editorial teams can work with you to determine the content best suited to align with your brand. We’ll then create and design a custom e-newsletter…
Build Your Brand … Drive Leads … and Position Yourself as a Thought Leader White papers, case study profiles and other custom content is all about educational information that will benefit the reader. It is NOT a sales pitch! Usually, the text introduces a challenge that the target audience may be facing and offers a…
Make a big impression! Staying top of mind with your prospects and customers through web site advertising is simply a no-brainer. NAPCO Media sites receive over 7 million unique visitors annually with e-newsletter readers and organic search driving the greatest number of impressions served. Having your advertising message aligned with informative and engaging content keeps your…
The Power of Print! Much has been written about the decline of print … but NAPCO Media knows that print is very much alive and is still a powerful tool in the marketing mix. Advertising in print publications is usually all about branding. And branding is important. It builds trust. It lets people know that…
Pay-per-lead programs deliver cost-effective qualified leads If you are looking for a very particular prospect, then pay-per-performance may be the way to go. Here’s how it works: You tell us the specific parameters of your ideal prospect … how many leads you want to receive and over what timeframe. You also send us samples of…
Paid Content that we call “Partner Voices” To truly align your brand with one of NAPCO Media’s brands, NAPCO has created Partner Voices – a program allowing advertisers to connect with NAPCO Media’s audience by allowing them to contribute high value, insightful content that showcases their expertise. Each Partner Voice is produced by the advertiser…
Got content? Get it noticed! You work hard to create great thought-leadership content. Putting it on your website is a great first step, but there is a much wider audience out there hungry for good information. Why not provide it to them? Whether you have a white paper, case study, infographic, e-book or video you…
There’s nothing that beats meeting 1:1 with your top prospects and clients! In this digital age, it’s fascinating to see the growth of in-person events and the important role they are playing in the sales pipeline. NAPCO Media offers multiple face-to-face events across all brands in order to provide opportunities for networking and relationship-building. NAPCO…
Align yourself with must reading! Stay top of mind with NAPCO Media’s opt-in e-newsletter subscribers. Content may vary from Breaking News to Industry know-how, but it is all compelling, engaging and what our opt-in subscribers want.
A lead-generation super star! Solo e-blast promotions fill the sales funnel fast! Looking for leads? Email is still a great performing channel and should be part of your demand generation mix. A solo e-blast promotion to a targeted selection of NAPCO Media’s responsive audience is the quickest way to support your sales team and drive leads….
December 5, 2014
Hop on a call with us! NAPCO Media uses telemarketing to update our audience information. It’s a great opportunity for you! NAPCO Media reaches out via telemarketing to its audience database throughout the year to update demographic and geographic profiles. It’s an excellent time for you to participate. Add some survey questions that will only…
Take AIM to target the right audience with the right message through the right channel! “Audience Insight Marketplace” or AIM — NAPCO Media’s unified audience database — provides actionable audience intelligence from multiple sources to give you a more holistic view of your ideal prospect. Consolidating demographic, contextual and behavioral audience information, AIM is the…
Adding contact and demographic information to your own incomplete records just got easier! Does your house file have some holes? Are you missing some key information that would help you better know your customers and prospects? NAPCO Media’s Data Append service is here to help. We can append job titles, phone numbers, demographic data, and if…
Visually appealing and engaging, Infographics are perfect for displaying data and designed for social sharing! Let’s face it! Data can be dry as dust. But … when you take that data and transform it into an informative and colorful Infographic, you’ve hooked your wagon to the power of share-worthy content. Including Infographics to any research…
Actionable market intelligence that gives you an edge over your competition Understanding market trends, learning your customers’ pain points, and evaluating your position in the marketplace are just a few of the strategic insights that will help build your brand and your business. Whether you want an online survey establishing benchmarks for your market, or…
Webinars are interactive, educational sessions developed for busy professionals that feature renowned industry experts. Attendees can participate from any device. For advertisers, webinars are full-service, marketing solutions that generate leads, enhance branding and identify the sponsoring company as a thought leader. With each webinar, we fuse the sponsor’s message with the current interests and needs of our audience. Each online event is carefully focused, expertly marketed, flawlessly produced and delivers a solid return on your investment.
November 22, 2014
Big event coming up? Build the excitement by showcasing your product and booth before the show even starts.
Using video to train your staff will help ensure your audience is well-educated and current with your company’s products and services. One video or 20, we’ll work with you to plan and shoot high quality content that won’t look quaint and dated in three years.
Using screen captures, motion graphics, voiceover and more, an effective website tour and tutorial video will help the UX by getting them familiar with the layout and functionality of your site.
Whether we are creating a product video for use on screens on the floor or whether we’re right there with you documenting your keynote, adding the element of video to your tradeshow presence will attract more eyes and business.
Curated, customized and certified 4K content for the CE and CI industries. Whether you need to fine-tune the images coming from your Ultra HD TV, calibrating your projectors for the tradeshow floor or want to see how responsive your screens are with bright colors and deep blacks, don’t use stock clips.
What’s the story of your company? Maybe you want to orient new employees or show potential clients your strategy, ethics and prowess in the marketplace.
Our testimonial videos show the end-user candid and unbiased accounts that are not about glowing praise, but relatable, benefits-driven endorsements.
Have the latest and greatest technology? Need to walk through features and uses? Using video gives the first person experience that’s the next best thing to a customer standing right in front of you.
November 17, 2014
NAPCO Video supports business development and creates brand loyalists through original video that inspires, provokes and excites. From branded product videos and live streaming to the tradeshow floor, our end-to-end digital video production services offer a sophisticated technological blend of creativity and insight that will help you enhance your product’s dialogue with the marketplace. Our services don’t stop at video creation as our packages include distribution of your video to our targeted audiences of buyers and influencers.
NAPCO Media reprint and e-prints are versatile marketing tools that can used as direct mail and email campaigns, trade show handouts, sales collateral or part of a company brochure. We produce authentic, custom-made reprints and e-prints from any of our highly targeted brands. Our goal is to deliver highly-customized collateral with a quick turnaround at an affordable price.
NAPCO Media’s strong vertical brands allow our customers to target their prospects through integrated multi-channel campaigns including online, print and social. NAPCO Media’s affinity with our readership can help you generate leads, interact with customers, drive traffic, grow your brand and create thought leadership.
NAPCO Media Marketing Services acts as an extension of your marketing team. We know and understand the markets you serve and will help you influence buying decisions across multiple channels, engage potential clients, and convert prospects into customers. We offer a wide range of services that include video services, custom content creation, custom e-newsletters &…
NAPCO Media provides a comprehensive, one-stop source for responsive mailing lists. Outside of the offer (the product and its price), list selection is the most important factor in determining campaign response. Whether you are looking for a postal list, telemarketing list, email list or all of the above, our responsive lists will help you generate response.
NAPCO Media events are designed to educate, build relationships and bring buyers and sellers together in a fruitful environment. Our expert event planning and management team produces world class conferences, trade shows, hosted buyer events, forums, targeted roundtables and custom events. We pride ourselves on putting the right content in front of the right audience which delivers unparalleled results for our sponsors.
NAPCO Media webinars and virtual events are live, interactive, educational conferencing sessions for industry professionals. Each webinar and virtual show provides a full-service, turnkey marketing solution that generates leads, enhances your brand and identifies your company as a thought leader. Our goal is to fuse your message with the current interests and needs of our audience (your prospects) and deliver a solid return on investment. Our expert team creates online events that are carefully focused, expertly marketed and flawlessly produced.