Research

NAPCO Research leverages our highly engaged audience, taps into our subject matter experts, and utilizes our in-house research expertise to empower deeply informed decision-making. We partner with our clients to identify their unique business problems and create custom data-centric solutions to help identify solutions.  From data-driven research studies that solve a marketing problem or inform decision making, to branded thought leadership our insightful, in-depth research studies will leave you enabled and empowered.

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Decision Support

NAPCO Research can design a custom study that draws insights from our highly engaged audiences and will provide you with clarity to enable informed decision making, trend analysis or industry benchmarking. This research can be delivered as a white paper, explainer/white board video, webinar or in-person.

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Thought Leadership

Publishing thought leadership content generates leads, builds your brand, and creates buzz.  NAPCO Research will design a thought leadership program that includes an insightful research study and strategic distribution plan via NAPCO’S publishing channels.

 

Thought leadership can be white labeled with your own branding or co-branded with NAPCO brands.  This research can be delivered as a white paper, webinar, explainer/white board video or e-book.

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Grant Simmons, VP of SEO, Homes.com says:
“ NAPCO Media’s Director of Research offered attentive service, guidance in building our research study, and great insights from the data collected. The final results gave our team key understandings of user behavior, brand affect, and search results click factors that will help guide our immediate and future marketing initiatives. NAPCO’S Director of Research was also great to work with, demonstrating an understanding of our business needs, audience segments, survey process, and data analysis. I look forward to working with the research team at NAPCO Research again. ”

Audience

NAPCO’s engaged audience across all verticals—more than 700 thousand strong and growing—uniquely positions NAPCO to deliver insight. In fact, our audience is so unique and differentiating, many research firms come to us to access our audience when they do research in our industries.

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Industry Expertise

Data without expert interpretation is just data. Data with interpretation is insight.  NAPCO subject matter experts are highly respected experts embedded in their industries—many for decades—are regular speakers at industry events and have deep networks to draw on.

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Greg Brown, VP of Marketing, Melissa Data says:
“ NAPCO Research designed a comprehensive study that examined e-tailers attitudinal beliefs and operational approaches to customer data collection, storage and technology adoption.  The study revealed deep insight into e-tailers’ data storage attitudes and behaviors and will be an instrumental part of our ongoing thought leadership and content marketing efforts. I highly recommend the NAPCO Research team to any business leader looking for deep market insight, and a professional and smooth experience. ”

Research Expertise

Experienced research expertise is what brings it all together.  NAPCO’s Director of Research, Nathan Safran is a former Forrester Research Analyst with deep experience designing custom research solutions that solve a business problem for clients.  Most recently, Nathan helped clients with their research needs at his own company, Blue Nile Research, and his research been cited in the Wall Street Journal, Reuters and Fortune Magazine.

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Thought Leadership Distribution

The smartest, most insightful thought leadership that no one sees does not help you achieve your marketing goals.

 

NAPCO can design a cross-channel distribution strategy that leverages NAPCO’s publishing and events channels and ensures your thought leadership investment is seen by a targeted audience. We can distribute your thought leadership across custom, e-newsletters, media, events, webinars, featured content and white papers & best practices.

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Ryan Luckin, VP of Marketing, Bluecore, Inc says:
“ NAPCO Media’s Director of Research worked with us to create a research study where we uncovered key assumptions in email marketing technology. The Director of Research provided expertise in the design, segmentation and data analysis for the survey and authored an insightful study that will drive thought leadership in the marketing automation space. In addition to subject matter expertise, the Director of Research is a strong communicator and collaborator. NAPCO Research will continue to be a key research partner as we grow our company. ”